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Mass Communication Assignment help Australia

INTRODUCTION TO MASS COMMUNICATION

The method, characteristics, categorization, and functions of mass communication are covered in this lesson. The practice of creating a message and disseminating it to a sizable, anonymous, diverse audience through a variety of media is known as mass communication. This suggests that a wide range of cultures, ways of behaving, and belief systems make up the bulk of the audience for mass communication.

What exactly is mass communication?

Several approaches have been taken to define the idea:

1. It alludes to the relatively concurrent exposure of a sizable dispersed and diverse audience to messages conveyed by impersonal methods from a coordinated source for whom the audience members remain nameless.

2. It entails the organizations and methods by which specialized social groups use technology tools (newspapers, radio, cinema, etc.) to spread symbolic contents to a sizable, diverse audience that is distributed across a big geographic area.

3. It offers a method to communicate with strangers virtually. In this approach, a process of experience sharing in which many individuals are concurrently engaged. This frequently happens with the aid of certain technologies and channels.

Importance of mass communication

The use of mass communication is essential in daily life. It also has a significant impact on contemporary society since it facilitates communication interchange and the dissemination of essential information that is relevant to communities and cultures.

Mass communication is the simultaneous sharing, transmission, and conveying of homogenous ideas, information, messages, or thoughts to a vast, anonymous, and diverse audience through the mass media. The general public or a subset of the general public might both be considered big groups of audiences.

From the nineteenth and twentieth centuries, technical genius has generated mass communication by employing technological equipment to share information across huge distances in order to impact a large number of listeners. By mass communication, information may also be conveyed rapidly and precisely to a huge number of individuals, including those who are located distant from the source.

An announcer or a reporter for a newspaper or television station are examples of sources. The mass media or technological tools used to disseminate the message are represented by the channel. A few examples of media channels in mass communication are articles in newspapers and magazines, books, news reports, advertisements, radio programs, movies, television shows, and music videos. It assists in getting information, viewpoints, advertisements, and other types of mass communication to the general population.

Types of Mass Communication

There are mainly four types of Mass Communication:

1. Print Media:
2. Broadcast Media: 
3. Outdoor and Transit Media: 
4. Digital Media/New Media: 

 Print Media:

Print media includes those platforms that enable communication primarily through written communication, such as newspapers, books, journals, etc., among the traditional forms and types of mass communication. Print media were used in the past, before cinema and television, to disseminate the latest news and events as well as for amusement.

Broadcast Media

The term "broadcast media" primarily refers to the crucial forms of mass communication, electronic broadcast platforms. This type of mass media uses electronic broadcasting platforms to distribute news, information, and entertainment through audio and visual mediums, whether through radio, movies, or TV shows. The three main categories of broadcast media—radio, film, and television—are covered in depth here.

Outdoor and Transit Media: 

Outdoor media refers to the delivery of information and advertising through our external environments, such as billboards, posters, boardings, banners, etc. It is one of the underappreciated yet potentially powerful forms of mass communication. This format is used to convey social awareness and information to the general public as well as advertise goods and services. Transit media, which is somewhat comparable to outdoor media, is more inclined toward advertising through posters, banners, signs, and notifications in transit modes including buses, trains, and metros, among others.

Digital Media/New Media: 

One of the most modern and well-liked forms of mass communication is digital media, which has recently grown in importance. It incorporates all the characteristics of interactive communication since the internet offers rapid and simple access to information in a number of formats. It is also known as new media. It includes a diverse range of media, including, but not limited to, emails, podcasts, blogs, websites, videos, and social media. Digital media now permeates a bigger portion of our everyday activities, whether it is through the smartphone apps you use or your favorite online video game.

Real life Applications of mass communication

• Promotion

Some commercials are shown in such a way by the businesses that hire the individuals behind advertising and how it must be presented to the general public that they promote purchase.

?News reporting

Journalism forms including print journalism and digital journalism gather essential data on events happening around the nation and the world.

?Films & Movies

These days, watching movies or watching films serves as more than simply a kind of pleasure; it also serves as a means of reaching out to a wide audience. These days, socially conscious films are produced in part to enlighten and educate the general public. Many individuals are affected by the nationwide releases of films and movies.

?Social Media

Social media platforms are now a popular technique to communicate with the general public. No matter where you are in the world, you may connect with or keep in touch with people who are in a completely other area. Social media platforms include, among others, YouTube, LinkedIn, Facebook, Twitter, and Instagram.

?Books

Books are another significant source and illustration of mass communication, whether they be print or electronic versions. It reaches a large audience and offers in-depth expertise and information on a variety of subjects.

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